What was the loyalty rate among US automotive consumers in 2019?

54.6 percent of customers returned to market to purchase or lease another new vehicle from the same make they already owned.

What is more popular? Sedans or SUVs?

While SUVs outsold sedans in the US in 2019 by a margin of more than two to one, sedans made up more than 40% of African-American and Hispanic sales.

In 1981, vehicle identification numbers (VIN) became standard in the United States. Unique to every car, truck or trailer, no two vehicles built within 30 years of each other can have the same VIN. IHS Markit house the largest repository of VIN specifications going back to pre-1981 and can decode it for about 450 data elements.

Automotive

Automotive Vehicle Statistics, VIO Data

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Automotive OEMs, national sales companies and their dealers need accurate vehicle market data to gauge their success and benchmark against competitors. Our automotive market reporting solutions provide several hundred million new and used vehicle registrations, vehicles-in-operation (VIO), and owner demographics in a web-based platform so you can easily assess your market share anywhere in the world. Integrate proprietary data and visualize your markets with dynamic tables, graphs, maps and dashboards. Issue reports with automatically refreshed data each month. With simultaneous enterprise-wide access to the tool, your teams can achieve consistent reporting and boost operational efficiencies.

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Products & Solutions

Vehicle Market Analysis

Measure your market performance with registered vehicles and vehicles-in-operation data.

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Aftermarket Solutions

Access vehicles-in-operation (VIO) and VIO forecast data for more than 95% of the global vehicle population with OE, ACES and TecDoc parts catalogs.

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Loyalty

Which models and makes are pulling away your customers? Whom should you target with your conquest campaigns?

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Diversity

Tap into the purchasing power of specific US ethnic and demographic consumer groups.

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North American Commercial Vehicles

Vehicles in operation and new truck registration data in all weight segments in the United States (42 states) and Canada.

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Custom Market Reports and Data Feeds

Customized statistical reports and data feeds to meet your specific business needs.

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Powersports & Recreation Vehicles

What’s selling, who is likely to be in market, and what they are likely to buy

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FAQs

What was the loyalty rate among US automotive consumers in 2019?: 54.6 percent of customers returned to market to purchase or lease another new vehicle from the same make they already owned.
How many vehicles-in-operation are there around the world?: 1.4 billion
What is more popular? Sedans or SUVs?: While SUVs outsold sedans in the US in 2019 by a margin of more than two to one, sedans made up more than 40% of African-American and Hispanic sales.

Experts

Marc Bland

He works across the Automotive organization to ensure the broad suite of products and custom solutions address the unique marketing needs of those seeking to reach automotive communities inclusive of the African American, Asian, Hispanic, Women, Military and LGBT (Lesbian, Gay, Bi-Sexual & Transgendered). Mr. Bland is a highly sought-after speaker on diversity topics and his thought leadership and commentary has been widely published. He also has been honored with numerous diversity-centered awards. A proud graduate of Frank Cody High and the Detroit Public School system, Mr. Bland holds a Bachelor of Science degree from Grand Valley State University, US, and a Master of Science degree from Central Michigan University, US.