Product Strategy and Planning
Optimize investments, minimize risk and accelerate time to market
From concept to launch, it can take from 2-5 years and billions of dollars to bring a new vehicle to market. Ensuring the right product in the right place, at the right time at the right price requires a keen understanding of future market demand, competitive positioning and a balance of product strategies, plans and capacities.
Automotive combines actionable insight with expert analysis and information solutions to drive better decisions and better results across the entire planning cycle. Automotive market, vehicle and consumer information, forecasts and analysis tools cover every major market, brand and model – from macro-economic trends to production and sales forecasts, vehicle components, technologies and compliance. No other source offers the breadth and depth of critical information and insight to drive sustainable, profitable growth.
Engineering, Operations and Manufacturing
Improve engineering and manufacturing operations globally
Throughout the engineering and manufacturing process, thousands of decisions are made that impact time to market, product quality, safety and cost. Creating and maintaining a competitive edge relies on engineers and suppliers to collaborate globally, leveraging knowledge and design reuse, and improving material and component sourcing.
Automotive helps you optimize manufacturing investments, improve engineering and operations, lower costs across manufacturing operations, and minimize risks across the supply chain.
Marketing and Marketing Optimization
Analyze, target, activate and optimize your audience and message
In today’s complex marketing environment, breaking through the clutter requires the RIGHT message at the RIGHT time to the RIGHT audience through the RIGHT channels. Market insights into brand preferences, indicators of purchase readines, loyalty drivers and channel use are a must-have.
Automotive improves marketing effectiveness and impact by helping National Sales Companies and their agencies identify, analyze, target, activate and optimize online and offline audiences; improving the performance of every marketing campaign by combining the best information and expertise with market leading solutions.
Sales Planning and Operations
Optimize sales efforts and inventory across the entire network
Today’s vehicle buyer has more power and more options than ever before. Competing effectively for their business requires increased sophistication, insight and speed to market that spans dealer network configurations, source of sales planning, and high-performing conquest, loyalty and retention programs.
Automotive helps improve sales and dealer network performance by leveraging the industry’s most complete, accurate and timely source of market, vehicle and consumer insights. With Automotive, National Sales Companies, Dealers and their agencies gain a competitive advantage through improved planning accuracy and more effective program communication and execution; achieving revenue and profit goals and growing their base of loyal customers.
Parts and Service
Increase customer loyalty, satisfaction and after-sales revenue
With lengthening vehicle ownership and more choices for after-sales service and parts, the opportunity and challenge to capitalize on the high-margin world of after-sales service and parts is great. For National Sales Companies, dealers and their agencies, Automotive can significantly improve identification, capture, retention and growth of loyal customers as well as increase their spend through after-sales service and parts.
Delivering the best market, vehicle and consumer information through industry leading solutions, Automotive helps you build more vehicle owners by crafting the right message and the right offer at the right time. In addition, comprehensive vehicle registration and VINtelligence solutions can optimize incentives, mitigate risk and turn recalls into opportunity for building customer loyalty.