Automotive Diversity Market Data

Discover diverse automotive markets

Tap into the purchasing power of specific ethnic and demographic consumer groups

IHS Markit arms you with the critical information you need to engage diverse ethnic and demographic markets within the United States. Our data, combined with our automotive expertise, enable you to target growing, lucrative ethnic and gender markets for new/used vehicles, parts and service, and other automotive related promotions. With our Automotive Diversity Market Data, discover:

What's selling? (Make, model, engine size, etc.)
Who's buying? (Ethnicity, gender, age, income)
Where to reach them? (State, MSA, ZIP code, etc.)

What’s Included

Market Analysis

Built from two independent sources for maximum coverage and accuracy, Automotive ethnic data enables you to discover areas with the highest market volumes for new and used vehicle sales, the top performing markets and underperforming markets for any make, model or vehicle segment by one or multiple ethnic groups.

Target Marketing

Identify and target the customers you want to reach to promote your products and services. We offer over 200 individual ethnic codes, as well as various language codes to help you reach your desired audience, with the strongest message possible. Target customers are based on any combination of ethnicity, gender, age and income.

DMA® Share Comparison

Compare ethnic vehicle sales by brand to total markets in designated market areas around the country. Indices provide an immediate measure of market performance. Index ratings above 100 show where brand market share is above the market average. Use this as a benchmark to evaluate your performance in your own market.

* DMA^® is a registered service mark of The Nielsen Company. Used under License.

Multicultural Loyalty

What vehicles are popular among specific ethnic groups? Multicultural automotive loyalty can be shown at a national and DMA® level as well as loyalty to vehicle segments vs. the general population.

* DMA^® is a registered service mark of The Nielsen Company. Used under License.

Conquest/Defection Analysis

Discover top conquests and defections by model and ethnic and/or demographic group. Conquests and defections can be reported on a make or model level, nationally, or by DMA®. Multicultural customers can also be compared to the general market.

* DMA^® is a registered service mark of The Nielsen Company. Used under License.

Share of Garage Analysis

Share of Garage can be reported on a make or model level, nationally, or by DMA®. Compare customers by ethnic group or gender to the general market. Best of all, the information comes from Automotive, the automotive intelligence leader, so you know the data is the most accurate and comprehensive available.

* DMA^® is a registered service mark of The Nielsen Company. Used under License.

Gender Analysis

What vehicles are preferred by one gender over the other? What are the top new and used makes for women? Automotive gender data can address these questions and others based on the gender of the registrant.

Lesbian, Gay, Bisexual and Transgender (LGBT) Data

How big is the lesbian, gay, bisexual and transgender US automotive market? What is your brand’s share of this market versus your competition’s? What are the hot markets for LGBT automotive customers? Answer these questions to develop relevant business strategies based on the industry’s largest available population of LGBT automotive buyers.

Industry Success Stories

Apache Maps Out a New View of the World with the Help of IHS

Headquartered in Houston, this independent energy company has operations around the world so its GIS team implemented a state-of-the-art system that provides users with both internally sourced spatial data and streamed industry data – saving time and providing a more complete picture of areas of interest.

Learn more about our client’s successes

Stanolind Operating Corporation Maximizes Efficiency and Production with Streamlined Well Data Reporting

Since 2004, this independent O&G operator has recorded well data electronically, with daily numbers uploaded in minutes to foremen and engineers. As result, it reduced the time to create daily reports by 33% -- cutting two days off its monthly regulatory reporting cycle -- and increased production by identifying/correcting problems months earlier.

Learn more about our client’s successes

Monroe Energy improves operational efficiency, enables Delta Air Lines’ strategy to cut fuel costs $300MM per year

As a Delta Air Lines subsidiary, this oil refinery reduced the parent company’s jet fuel costs by $300 million per year and increased the efficiency/productivity of its own 40 engineers by up to 2 hours a day – saving about $600K per year. The refinery also strengthened corporate governance by ensuring compliance with safety/environmental standards.

SEE CASE STUDY

Oil & Gas Industry Leader Discovers Huge Cost-Savings Opportunities with Standards Conformity Assessment

To lower costs enterprise-wide, a global energy company asked IHS to review 35 internal standards and list 143 comparable international standards. Research uncovered conformity opportunities including 25% savings on casing/tubing for $5 million annually and $180 million annually for conformance with ALL industry standards.

Learn More About Our Customer's Success