Built from two independent sources for maximum coverage and accuracy, Automotive ethnic data enables you to discover areas with the highest market volumes for new and used vehicle sales, the top performing markets and underperforming markets for any make, model or vehicle segment by one or multiple ethnic groups.
Identify and target the customers you want to reach to promote your products and services. We offer over 200 individual ethnic codes, as well as various language codes to help you reach your desired audience, with the strongest message possible. Target customers are based on any combination of ethnicity, gender, age and income.
Compare ethnic vehicle sales by brand to total markets in designated market areas around the country. Indices provide an immediate measure of market performance. Index ratings above 100 show where brand market share is above the market average. Use this as a benchmark to evaluate your performance in your own market.
* DMA® is a registered service mark of The Nielsen Company. Used under License.
What vehicles are popular among specific ethnic groups? Multicultural automotive loyalty can be shown at a national and DMA® level as well as loyalty to vehicle segments vs. the general population.
* DMA® is a registered service mark of The Nielsen Company. Used under License.
Discover top conquests and defections by model and ethnic and/or demographic group. Conquests and defections can be reported on a make or model level, nationally, or by DMA®. Multicultural customers can also be compared to the general market.
* DMA® is a registered service mark of The Nielsen Company. Used under License.
Share of Garage can be reported on a make or model level, nationally, or by DMA®. Compare customers by ethnic group or gender to the general market. Best of all, the information comes from Automotive, the automotive intelligence leader, so you know the data is the most accurate and comprehensive available.
* DMA® is a registered service mark of The Nielsen Company. Used under License.
What vehicles are preferred by one gender over the other? What are the top new and used makes for women? Automotive gender data can address these questions and others based on the gender of the registrant.
How big is the lesbian, gay, bisexual and transgender US automotive market? What is your brand’s share of this market versus your competition’s? What are the hot markets for LGBT automotive customers? Answer these questions to develop relevant business strategies based on the industry’s largest available population of LGBT automotive buyers.
