Published July 2021
Linear alkylbenzene (LAB) is produced by reacting benzene with alkyl groups containing 10 to 13 carbon atoms that are derived from normal (straight-chain) paraffins or linear alpha-olefins. Nearly all LAB is converted to linear alkylbenzene sulfonate (LAS) by sulfonation. LAS is the world’s largest-volume synthetic surfactant (including the various salts of sulfonated alkylbenzenes) and is the major surfactant used in household and industrial detergents. Branched alkylbenzene (BAB) is also sulfonated to produce a branched alkylbenzene sulfonate (BAS) that can be used in the same applications as LAS. However, BAS is slow to biodegrade in waste treatment plants; consequently, it has been replaced by LAS in household detergent applications in the developed countries, but continues to be used in some industrial applications in the developed countries. Its use in household detergent applications has been declining in the less-developed countries as well, because BAS is more expensive to produce than LAS. Branched alkylbenzene is also more expensive than LAB because of tight propylene tetramer supply and price.
The following pie chart shows world consumption of linear alkylbenzene in 2020:
Over the forecast period, consumption of linear alkylbenzene is expected to increase at an average annual rate of almost 3%, albeit with significant regional differences. Growth will be driven by healthy demand in Africa, mainland China, India, Indonesia, the Middle East, and South Korea. These markets consumed nearly 60% of total world LAB demand in 2020. Since about 2015, consumption of LAB in India has exceeded LAB consumption in mainland China. India still uses a lot of powder detergents, whereas liquid detergents are growing in mainland China. If crude oil prices (and consequently prices for LAB’s raw materials n-paraffins and benzene) increase significantly during 2020–25, consumption could grow at a slightly lower rate. Additionally, if there is a big switch to competing oleochemical-based surfactants (particularly in the developing regions and primarily as a result of possible lower fatty alcohol prices in the future compared with LAB), this will also negatively affect LAB consumption, as countries like mainland China will switch detergent formulations. Given the global pandemic, however, higher demand for cleaning products will likely stick around, especially with consumer’s heighted cleaning standards in a postpandemic world, benefitting the market for LAB.
In mature markets, like North America, Western Europe, and Japan, consumption will be decreasing, flat, or modestly increasing at best. This is a result of efforts of the detergent manufacturers to introduce new products that contain less surfactant per washload. In recent years, liquid laundry detergents (including unit dose packs, especially in the United States) have become more popular with consumers, and therefore, consumption of powder laundry detergent (traditionally containing significant amounts of LAS) has been decreasing. More recently, after a surge in laundry (washload basis and some stockpiling) in 2020 brought about by the COVID-19 pandemic, the North American laundry market is expected to decrease and then stabilize (washload basis) over the 2020–25 period. However, total demand is expected to remain above prepandemic levels.
Regions with still-developing markets that have significantly lower consumption of detergents per capita (although this is changing), like Asia, Central and South America, the Middle East, and Africa, are expected to register an increase in demand between 2% and 4% annually
Worldwide production and consumption of BAB has steadily decreased over the years. Increased availability of LAB, its competitive pricing, and the concerns associated with the low biodegradability of BAS have led to the steady decline of BAB demand. This trend is expected to continue over the forecast period, and both production and consumption of this product will decline, although at a slower rate.
For more detailed information, see the table of contents, shown below.
IHS Markit’s Chemical Economics Handbook – Alkylbenzenes, Linear and Branched is the comprehensive and trusted guide for anyone seeking information on this industry. This latest report details global and regional information, including
IHS Markit’s Chemical Economics Handbook – Alkylbenzenes, Linear and Branched has been compiled using primary interviews with key suppliers and organizations, and leading representatives from the industry in combination with IHS Markit’s unparalleled access to upstream and downstream market intelligence and expert insights into industry dynamics, trade, and economics.
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