Drive aftersales revenue and increase customer loyalty
How do you engage vehicle owners to return for parts and service?
How do you improve efficiency and ROI with your aftersales campaigns?
Aftersales have an increasingly important role in delivering profits and building loyalty for national sales companies (NSCs) and dealers. As vehicles age, events such as warranty expirations or change in ownership affect vehicle returns for maintenance. Ensuring there is branded, accurate, relevant and timely communication is one of the keys to engaging consumers.
Automotive Aftersales Marketing Solutions helps dealers and NSCs to manage key touchpoints during the vehicle ownership life cycle. From measuring performance to driving engagement through targeted marketing campaigns, the solutions provide actionable intelligence to help clients:
Understand where and how to improve dealer network performance
Increase parts and service revenues
Improve customer retention and loyalty
Identify and address clients at risk of defection from your workshops
Force proactive engagement with lapsed and partially loyal customers
Improve marketing efficiency and return on investment (ROI)
Help dealers to defend against an increasingly sophisticated aftermarket
Aftersales Marketing Solutions
Catalyst for Aftersales Marketing Solutions from IHS Markit offers four independent modules along with optional add-ons:
Quickly and easily measure performance and identify issues in your business where you need to take action. We offer comprehensive Key Performance Indicators (KPIs) based on your role—marketing, parts, service—to drive revenue and increase customer loyalty.
Predict when customers will be in the market, select customers, immediately create campaigns, and measure responses and ROI. PolkConnect provides predictive marketing and tactical campaign solutions across the vehicle life cycle:
Segment 1 (0–3-year-old vehicles)
Drive service loyalty
Deliver the right message to the right customer at the right time
Identify defection points and reasons for leaving
Implement corrective actions as they occur
Segment 2 (4–6-year-old vehicles)
Establish service relationships with used-car buyers
Used-vehicle delivery process—book first visit
Engage in tactical conquest marketing activities
Remain in constant contact with active customers
Implement vehicle inspection process with each customer visit
Target maintenance and wear and tear requirements
Segments 3 and 4 (7+ year-old vehicles)
Understand vehicle parc and growth opportunities within your area of influence
Easily access all the data required to sell more to existing key customers by identifying which parts lines they are not buying. Improve key account management and intelligently market to your broader trade customer base.