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售后市场营销解决方案

推动售后收入增长,提高客户忠诚度

您如何吸引车主再次购买零部件和服务?
您如何通过售后服务活动提高效率和投资回报率?

售后零部件和服务在为汽车制造商(OEM)、全国销售公司(NSC)和经销商实现企业利润和建立客户忠诚度方面正变得日益重要。随着车辆老化、保修期满或所有权变更等事件会影响车辆返回维修。确保品牌效应、准确、相关和及时的沟通是吸引消费者的关键之一。

我们的售后服务催化剂帮助经销商和全国销售公司在车辆所有权的生命周期期间管理关键接触点。从绩效评估到推动针对性营销活动,售后催化剂能够提供可执行情报,帮助客户:

  • 与经销商和国家销售公司网络合作,改善客户维系并提高忠诚度
  • 了解从哪里以及如何改善经销商网络性能
  • 增加零部件和服务收入
  • 通过自动联系风险客户,减少客户流失
  • 识别并吸引部分忠诚的客户开展有针对性的售后
  • 提高营销效率和投资回报率(ROI)
2022年汽车解决方案研讨会系列 空中下载技术、用户体验及数据货币化
8月19日,下午三点
新冠肺炎对全球汽车经销商的影响
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