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An Automotive Minute - Episode 4 Retaining Existing Customers

30 January 2019 01:03 mins Tom Libby

Focus on existing customers. Three measurable actions that can increase brand loyalty: (1) Finance through captive lender, (2) Service with OEM dealer network, and (3) Certified Pre-owned Vehicles.


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Speaker: Tom Libby, Associate Director Loyalty Solutions and Industry Analysis, Automotive, IHS Markit

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