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Autology: A byte of the Apple (Car) - Is Project Titan set to rule the autos world?

27 October 2021 46:12 mins Jeremy Carlson Brian Rhodes Matteo Fini

While Apple is yet to confirm or deny exploring vehicle development under the codename Project Titan, also referred as Chromium, a vast array of automotive stakeholders and commentators have been inquisitive of what may materialize from the so-called ‘Apple Car’. Due to the secrecy around its venture into automotive, a lot remains unknown or unconfirmed about the project from the manufacturing location(s), potential partners, and projected volume.

But IHS Markit’s expert analysts attempt to answer the key questions revolving around the vehicle, including when will the car go into production—if ever—and what will it look like? Who is likely to partner with Apple to manufacture the car en masse and, importantly, what technologies will it include from automation to V2X?

Tune into this week’s episode to unearth Project Titan and find out the full details in IHS Markit’s 'Imagining the Apple Car’ report at ihsmarkit.com/applecar

We’d love to hear your thoughts on this episode at our autology@ihsmarkit.com email, and you can find out much more across the website. Don’t forget to hit all the subscribe, follow and like buttons to stay on track with the latest Autology podcasts!


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Speaker: Jeremy Carlson, Principal Analyst, Autonomy, Automotive, IHS Markit and

Brian Rhodes, Research and Analysis Manager, Connected Car & Vehicle Experience, IHS Markit and

Matteo Fini, Vice President, Automotive Supply Chain, Technology and Aftermarket, IHS Markit

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