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Autology: From seats to software - Defining the premium vehicle

10 November 2021 29:23 mins Tawhid Khan Paolo Martino

As carbuyers’ wants and needs shift to focus on software features over traditional hardware, IHS Markit experts explain how OEMs and suppliers alike are changing their business models to accommodate these new expectations.

However, the evolution of the ‘software-defined vehicle’ does not necessarily mean that components such as seat materials are no longer relevant. On the contrary, as the industry develops fully autonomous vehicles, interior comfort will again come to the forefront.

In this week’s episode of Autology, the ultimate premium vehicle of the future will be defined. Tune in to find out how your vehicle experience is set to change in the coming years.

We’d love to hear your thoughts on this episode at our autology@ihsmarkit.com email, and you can find out much more across the autotechinsight.ihsmarkit.com website. Don’t forget to hit all the subscribe, follow and like buttons to stay on track with the latest Autology podcasts!


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Speaker: Tawhid Khan, Research Director, Automotive Supply Chain & Technology, IHS Markit and

Paolo Martino, Associate Director, Automotive Supply Chain & Technology, IHS Markit

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