Given the unprecedented market and disruption impacting the automotive ecosystem - the industry
is at the critical crossroads of increasing levels of vehicle propulsion, automated vehicle content, and
navigating the negative impacts of COVID-19-driven volume reductions. Specifically, the importance
of understanding the dynamics surrounding the growth of propulsion electrification, the pace of
adoption, and the strategies behind these have led IHS Markit and Center for Automotive Research
(CAR) to jointly consider the way forward. Suppliers of all tiers need to re-examine their strategies
considering shifting market dynamics, shrinking research-and-development (R&D) budgets, as well as
delayed/rescoped vehicle programs and technology integration paths-time for a strategy reboot.