Consumer AR/VR content and apps market reached $3.2 billion in 2017
World consumer spending on VR headsets reached $2.4 billion in 2017
World consumer spending on VR headsets is forecast to reach $5.9 billion by 2021. This will be driven by continued adoption of PC, console and standalone headsets as hardware prices drop, technology improves and content becomes more appealing.
A smartphone-driven AR market offers a huge addressable audience, but this scale will be offset by the more limited use cases for handheld and small screen dedicated AR experiences.
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