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Melanie Erff

Associate Director, Automotive Advisory Services

Melanie Erff leads the IHS Markit Automotive Advisory Sales & Marketing Solutions team.

Melanie Erff leads the IHS Markit Automotive Advisory Sales & Marketing Solutions team. She has over 20 years of experience achieving exceptional results within highly competitive marketplaces. Focused on OE demand and marketing dynamics, she has a track record of devising and executing effective, customer-centric strategies generating billions of dollars in annual revenue. Melanie has an MBA and Master of Management Information Systems from the University of Pittsburgh - Joseph M. Katz Graduate School of Business as well as a B.S. from the University of Pittsburgh.

  • Automotive
  • Loyalty/conquest
  • Market Analysis
  • Market Strategy
  • Marketing effectiveness
  • Opportunity sizing
  • Retail performance

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