Her team tracks IoT connectivity (cellular, WiFi, and low-power), platforms, cybersecurity, and smart cities. Their research and analysis provides accurate market forecasts and share analyses that help clients to identify new market opportunities, make strategic product development decisions, and advise on M&A activity. During her tenure at IHS Markit she has launched numerous research areas and grown revenues significantly year-over-year. Prior to managing the IoT team, her research focused on how digitization, the outsourcing of data center management, economic factors, and a focus on sustainability is changing the physical infrastructure for data centers. She is a frequent commentator on industry trends, speaker at data center related events, and contributor to technology news publications. Ms. Cruz holds a bachelor’s degree in psychology from the University of Texas at Austin, and an MBA in marketing from St. Edward’s University, both United States. She is based in the IHS Markit Austin, Texas office.