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Quarterly Loyalty Review 2021

March 2021 saw the highest volume of customers return to the market and purchase a new vehicle in the last ten years, signaling their eagerness to help the automotive industry recover from the Coronavirus pandemic.

Despite increasing consumer activity, various material shortages have yielded inventory issues that could hinder this recovery. This combination of opportunity and uncertainty only increases the need to track consumer loyalty, conquest, and defection behaviors to better understand which OEMs are capitalizing and which are not.

To help explain this activity and what it means to the automotive industry, IHS Markit invites you to attend our quarterly loyalty trends presentation on Thursday, June 17th at 1 pm EDT. This overview will look at key loyalty trends and activity during 2021.



-Loyalty trends and insights with TransUnion credit details:

⦁ Top mainstream and luxury performers
⦁ What factors led to the top brands' successes?
⦁ How does vehicle finance impact loyalty behaviors?

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