Quarterly Loyalty Review 2021
March 2021 saw the highest volume of customers return to the
market and purchase a new vehicle in the last ten years, signaling
their eagerness to help the automotive industry recover from the
Despite increasing consumer activity, various material shortages
have yielded inventory issues that could hinder this recovery. This
combination of opportunity and uncertainty only increases the need
to track consumer loyalty, conquest, and defection behaviors to
better understand which OEMs are capitalizing and which are
To help explain this activity and what it means to the
automotive industry, IHS Markit invites you to attend our quarterly
loyalty trends presentation on Thursday, June 17th at 1 pm EDT.
This overview will look at key loyalty trends and activity during
-Loyalty trends and insights with TransUnion credit details:
⦁ Top mainstream and luxury performers
⦁ What factors led to the top brands' successes?
⦁ How does vehicle finance impact loyalty behaviors?
Event Registrationrequired fields