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IHS Markit will be hosting its second annual US Brand Performance Review webinar, unveiling the results of a comprehensive brand analysis powered by the market-leading, trusted IHS Markit data and experts.

In its second year, the US Brand Performance Review continues as a robust, grounded-in-data evaluation of each automotive brand marketing vehicles in the United States. This assessment is derived from the most trusted and comprehensive data and analysis including retail market share, loyalty, conquest, product portfolio, automotive technology, dealer networks, and diversity.

Looking at the industry across the mainstream and luxury competitive sets, and within each of these, IHS Markit ranks and provides insights based on multiple critical and relevant metrics.

Attend these webinars to learn:

  • How does my brand perform compared to the competition?

  • What areas need attention?

  • Which brands are currently highly sought after and why?

  • How to develop brand pricing/positioning based on relative strengths?

  • Where are the opportunities for my brand versus key competitors?

New for 2022!
Brand Performance Review has been enhanced in 2022 to provide added value and convenience for viewers:

  • The presentation has been divided into two separate webinars, one addressing mainstream brands and another for luxury brands, to be presented on two consecutive days. Splitting the presentation into two webinars will allow more time for brand analysis and Q&A.
  • We are adding a seventh metric, Ethnicity & Diversity, which measures each brand's relative performance in the area of diversity.

Speakers:
Stephanie Brinley - Principal Automotive Analyst, IHS Markit
Thomas Libby - Associate Director of Industry Analysis, IHS Markit

Contributors:
Kristen Balasia - Vice President, Automotive Advisory, IHS Markit
Marc Bland - Chief Diversity Officer, Automotive, IHS Markit
Mark Boyadjis - Global Technology Lead, Automotive Advisory, IHS Markit
Treffen White - Director Consulting and Professional Services, Automotive Advisory, IHS Markit

Webinar 1: Mainstream Brands
Join this webinar for a detailed analysis of mainstream brands.
Date: March 8th, 2022 Tuesday
Time: 1:00 pm EST
Duration: 1 hour

Webinar 2: Luxury Brands
Join this webinar for a detailed analysis of luxury brands.
Date: March 9th, 2022 Wednesday
Time: 1:00 pm EST
Duration: 1 hour

REGISTER NOW


Price: $1,500 (USD)
(Pay one price to attend one or both webinars)


System Requirements:
The ON24 specifications can be found here
ON24 SYSTEM REQUIREMENTS

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