Fuel for Thought - Episode 8: The Impact of Multi-cultural Consumers on OEM and Dealer Success
The impact of the multi-cultural consumer on the US automotive industry is increasing in surprising ways. This influence goes beyond sales, to marketing efforts, dealer engagement, technology adoption and segment preferences. Join us to gain a better understanding of the drivers within this key and growing market to help shape your strategies to best serve the growing multi-cultural consumer.
About the Fuel for Thought monthly series
Jump-start your month with these executive discussions featuring IHS Markit automotive advisory experts. Held on the second Tuesday of each month, we will provide you with 20-30 minutes of insight on timely topics. Listen on your way to work via your mobile device or through your computer while you drink your coffee. These insights will give you our unique perspective on a host of industry-critical topics and fuel your week.