Fuel for Thought - Episode 5: The Customer Journey
Episode 5: The Customer Journey
The vehicle buyer journey is a rapidly changing landscape as technology, consumer expectations and lifestyle factors evolve including the interaction and relationship with the brand and the dealership. There are key factors that contribute to a customer's loyalty or defection when they consider purchasing a vehicle - and critical loyalty drivers can vary by brand. As consumers demand an enhanced overall retail experience, customer convenience will likely emerge as a leading retention factor.
About the Fuel for Thought monthly call
Jump-start your month with these 30-minute executive calls with IHS Markit automotive advisory experts. Held on the second Tuesday of each month, we will provide you with 20 minutes of insight on timely topics, followed by open Q&A. Call in on your way to work or listen over VoIP while you drink your coffee. These insights will give you our unique perspective on a host of industry-critical topics and fuel your week.