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Polk has been acquired by IHS Markit

Actionable insights to drive decisions across the entire automotive value chain.

In the highly complex and competitive automotive industry, companies throughout the entire value chain need insight-driven capabilities to make better decisions and improve results. In July 2013, IHS Markit, acquired R. L. Polk & Co., including Polk and CARFAX. IHS Markit automotive solutions give automotive companies the ability to capitalize on cross-industry analysis, expertise, and a global network for trusted market research, advanced analytics, software tools and extensive vehicle histories for a complete picture of the automotive industry.

  • Product Strategy and Planning - Optimize mix, volume, content and global capacity through a deeper understanding of production volumes, vehicle sales and urban mobility.
  • Engineering, Operations and Manufacturing - Drive greater accuracy, efficiency and speed to market by combining Industry standards and tools with new technology, powertrain and component-level analysis.
  • Marketing and Marketing Optimization - Understand who’s in-market, where you can find them, what they are looking for, when they will buy and what will drive their purchase decision.
  • Sales Planning and Operations - Advance dealer network strategy and performance; better position against competition; improve field and dealer sales planning, communications and reporting.
  • Parts and Suppliers - Improve the ownership experience, parts and service revenue, owner loyalty and retention.

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IHS Markit solutions for the automotive industry

Auto Makers

Information, Analysis and Insights for the Entire Vehicle Lifecycle

From next month's marketing campaign to capacity plans that will span the next thirty years, IHS Markit has the information you need to increase market share and grow bottom line results today and tomorrow. Only IHS Markit provides the depth and breadth of trusted information, analysis and insights to drive product strategy and planning, engineering, manufacturing, operations, marketing, sales and network management, and aftersales parts and service.

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Marketing, Sales & Sales Operations

Information, Analysis and Insights to Align Key Metrics and Optimize Sales

The complexity and competitiveness of today's consumer-centric market requires actionable insight spanning consumer-vehicle-brand-dealer relationships and an understanding of generational, behavioral, media and channel differences. IHS Markit is un-matched in its market coverage and ability to identify who will be in market, for what, when, where and, how best to engage them across direct mail, email, web, social and mobile channels. In addition, our information and expertise provide the insights to drive more effective loyalty and conquest activities, identify the best markets for growth, and optimize dealership locations.

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Suppliers & Aftermarket

Information, Analysis and Insights to Improve Operational and Market Strategies

With deep insight into automaker and tier-one supplier production plans coupled with access to the largest database of vehicles-in-operation, IHS Markit helps suppliers identify new partners for growth and plan current and future inventories. IHS Markit further improves engineering and manufacturing operations by providing single point access to engineering standards, engineering handbooks, commodity forecasts, industry regulations, and environmental health and safety solutions.

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Automotive Finance, Insurance & Government Agencies

Information, Analysis and Insights to Prepare for the Future of the Automotive Industry

Insurers, investors and regulators face an increasingly complex and competitive environment challenging their ability to plan for the future of the automotive industry. IHS Markit leadership spans trusted insights into technology trends, platform evolutions, and information for vehicle identification and verification services necessary to assemble new investments, industry regulation, and advancements in risk management to protect against fraudulent claims.

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The combined power of IHS Markit and Polk

We've transitioned numerous Polk products into the IHS Markit automotive portfolio, including:

Products Description
Market performance via vehicle registrations with PolkInsight and MarketInsight A customizable view of automotive market performance through combined U.S. and global VIN data
Dealer Territory Potential and Marketing with Territory Pro Automotive intelligence to help OEM field organizations, retailers and media agencies grasp sales dynamics in a dealer's territory
Commercial market performance and marketing with TipNet Data research service that generates a comprehensive prospect list for fleets of all sizes and vehicle composition
Parts Cataloging and Revenue Planning Solution with WorldView Online resource linking auto aftermarket parts data on common vehicles across global markets
Sizing aftermarket potential parc/vehicles-in-operation (VIO) A detailed five-year forecast of U.S. vehicles-in-operation with comprehensive VIN-based data on vehicles currently on the road and those set to launch within four years
Loyalty-conquest performance with Loyalty Analytics Tool A highly detailed census of households involved in all U.S. light-vehicle transactions
VIN Services to verify, interpret and streamline workflow Data decoder packages authenticate information for financing, extended warranties, title and registration and part fitment
Campaign Performance Measurement Assess the effectiveness of your automotive marketing with numerous campaign reports customized to your needs.
Target Marketing for Vehicles Optimize your outreach dollars with targeted automotive mail lists and email marketing.
Target Marketing for Aftersales Data prediction and marketing tools to connect you with car owners who need parts and service
Recall Audience Identification and Fulfillment Services Services to help you set in motion the necessary action steps of a successful auto recall campaign
Marketing Database Services for CRM Support for automotive, motorcycle and power-sports manufacturers to manage communication, analytical and marketing strategies
Custom Market Reports and Data Feeds Statistical services, market research reports and mapping analysis based on US vehicle registrations and tailored to your defined geography and information needs
Dealer Territory Performance Potential and Marketing with Field Pro This web portal identifies and addresses auto dealer performance deficiencies to help national sales companies (NSC), zone managers and field organizations align themselves on key priorities and KPIs.

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