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Polk has been acquired by IHS Markit

Actionable insights to drive decisions across the entire automotive value chain.

In the highly complex and competitive automotive industry, companies throughout the entire value chain need insight-driven capabilities to make better decisions and improve results. In July 2013, IHS Markit, acquired R. L. Polk & Co., including Polk and CARFAX. IHS Markit automotive solutions give automotive companies the ability to capitalize on cross-industry analysis, expertise, and a global network for trusted market research, advanced analytics, software tools and extensive vehicle histories for a complete picture of the automotive industry.

  • Product Strategy and Planning - Optimize mix, volume, content and global capacity through a deeper understanding of production volumes, vehicle sales and urban mobility.
  • Engineering, Operations and Manufacturing - Drive greater accuracy, efficiency and speed to market by combining Industry standards and tools with new technology, powertrain and component-level analysis.
  • Marketing and Marketing Optimization - Understand who’s in-market, where you can find them, what they are looking for, when they will buy and what will drive their purchase decision.
  • Sales Planning and Operations - Advance dealer network strategy and performance; better position against competition; improve field and dealer sales planning, communications and reporting.
  • Parts and Suppliers - Improve the ownership experience, parts and service revenue, owner loyalty and retention.

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