Understand and connect with in-market shoppers before they buy with Online Shopper Insight
In 2015, IHS acquired the business assets of Dataium, a U.S.-based company that provides business intelligence and analysis to the automotive industry. Offline automotive data is enhanced using online shopping behavior data to create unparalleled shopping behavior profiles and analytics pre- and post-purchase, allowing manufacturers and their agencies to connect with in-market shoppers before they buy.
With less than 5% of automotive website visitors raising their hand, a brand doesn’t receive much insight about who their shoppers are and what vehicles they are buying. Through our solution, we can help identify the remaining percentage of your site visitors who do not raise their hand, and associate them to a household with their respective shopping behavior.
By implementing a simple script across your dealer or network sites (OEM, Tier 2 & 3), shopping behavior is tracked and analyzed, giving insight into:
- Who is actively shopping your vehicles
- How long they’ve been shopping
- How close they are to making a purchase
- If they are loyal to your brand or the competition
- If they purchased your brand or if the sale was lost to the competition
This powerful insight creates the foundation of our two core offerings: Audience Activation and Analytics & Measurement.
Consumer Privacy Statements
Please note that IHS Markit has additional consumer privacy statements that govern website use for its products and services, including Online Shopper Insight. However, the consumer information and consumer privacy options set forth below specifically describe the collection, storage and use of consumer information obtained by our business subscribers of Online Shopper Insight and govern where there are conflicting terms or such other policies are silent.