Customer Logins

Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.

Customer Logins

Diversity Volume Leadership Awards

2018 Diversity Volume Leadership Awards

Top Overall Ethnic Vehicle (Luxury or Non-Luxury): Honda Civic

The Diversity Volume Leadership Awards were launched by NAMAD and IHS Markit to celebrate automotive brands and models with the highest new vehicle registrations for four diverse automotive consumer segments:

  • Ethnic (African American, Asian, Hispanic and Native American)
  • Female (all women regardless of ethnic background)
  • Ethnic Millennials (Africa-American, Asian and Hispanic 18-34 years old)
  • LGBT
IHS Markit and NAMAD present the 2018 Diversity Volume Leadership Award for Top Overall Ethnic Vehicle (Luxury or Non-Luxury) to Honda Civic.

The third annual NAMAD/IHS Markit Diversity Volume Leadership Awards program took place on January 13, 2019, at the Westin Book Cadillac Hotel in Detroit, Michigan, in conjunction with the North American International Auto Show. The following is a complete list of the 2018 winners by category:

Ethnic Volume Leaders by RegionsAward Winners
Great Lakes RegionChevrolet Equinox
Mideast RegionToyota RAV4
New England RegionToyota RAV4
Plains RegionToyota RAV4
Rocky Mountain RegionFord F-Series
Southeast RegionToyota Camry
Southwest RegionFord F-Series
Western RegionHonda Civic
Volume Leaders – Millennials and WomenAward Winners
Top Women's VehicleToyota RAV4
Top Women's Luxury VehicleLexus RX
Top Ethnic Millennial VehicleFord F-Series
Volume Leaders by Ethnic Consumer GroupAward Winners
Top Vehicle - African AmericanToyota Camry
Top Vehicle - HispanicHonda Civic
Top Vehicle - Asian Pacific IslanderToyota RAV4
Top Vehicle - Native AmericanChevrolet Silverado
Top Luxury Vehicle - African AmericanLexus RX
Top Luxury Vehicle - HispanicLexus RX
Top Luxury Vehicle - Asian Pacific IslanderLexus RX
Top Luxury Vehicle - Native AmericanLexus RX
Growth Leaders by Ethnic Consumer GroupAward Winners
African American Volume Growth LeaderJeep Cherokee
Hispanic Volume Growth LeaderJeep Compass
Asian Pacific Islander Volume Growth LeaderHonda Pilot
Native American Volume Growth LeaderFord Focus
Women Volume Growth LeaderJeep Compass
Ethnic Millennial Volume Growth LeaderJeep Compass
LGBT and Ethnic MotorcycleAward Winners
Top LGBT VehicleFord F Series
Top LGBT Luxury VehicleLexus RX
Top Ethnic Cruiser/Touring BikeHarley-Davidson FLHXS
Top Ethnic Sport BikeHonda GROM
Luxury Growth Leaders by Ethnic Consumer GroupAward Winners
African American Luxury Volume Growth LeaderMercedes-Benz GLC
Hispanic Luxury Volume Growth LeaderBMW 530
Asian Pacific Islander Luxury Volume Growth LeaderBMW 530
Native American Luxury Volume Growth LeaderBMW X1
Women Luxury Volume Growth LeaderVolvo XC60
Ethnic Millennial Luxury Volume Growth LeaderVolvo XC60

The US Census projects 2042 to be the year when the current minority population led by African Americans, Asians, Hispanics and Native Americans will become the majority population in the United States. The challenge we pose to the US auto industry is “What are you doing today to prepare for the future majority of tomorrow?” The Diversity Volume Leadership Awards provides facts regarding which models are leading with the growing diverse community across the country.

2018 Photo Gallery

Photos by Glenn Triest

Co-creators and Host of the Diversity Volume Leadership Awards

Filter Sort