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Diversity Volume Leadership Awards

2017 Diversity Volume Leadership Awards

Top Overall Ethnic Vehicle (Luxury or Non-Luxury): Honda Civic

The Diversity Volume Leadership Awards were launched by NAMAD and IHS Markit to celebrate automotive brands and models with the highest new vehicle registrations for four diverse automotive consumer segments:

  • Ethnic (African American, Asian, Hispanic and Native American)
  • Female (all women regardless of ethnic background)
  • Ethnic Millennials (Africa-American, Asian and Hispanic 18-34 years old)
  • LGBT

IHS Markit and NAMAD present the 2017 Diversity Volume Leadership Award for Top Overall Ethnic Vehicle (Luxury or Non-Luxury) to Honda Civic.

The third annual NAMAD/IHS Markit Diversity Volume Leadership Awards program took place on January 14, 2018, in Detroit, Michigan, in conjunction with the North American International Auto Show. The following is a complete list of the 2017 winners by category:

Ethnic Volume Leaders by RegionsAward Winners
Great Lakes RegionChevrolet Equinox
Mideast RegionHonda Accord*
New England RegionToyota RAV4*
Plains RegionToyota RAV4*
Rocky Mountain RegionToyota RAV4
Southeast RegionToyota Corolla
Southwest RegionFord F-Series*
Western RegionHonda Civic*
Volume Leaders – Millennials and WomenAward Winners
Top Women's VehicleToyota RAV4
Top Women's Luxury VehicleBuick Encore
Top Ethnic Millennial VehicleHonda Civic*
Volume Leaders by Ethnic Consumer GroupAward Winners
Top Vehicle - African AmericanToyota Camry
Top Vehicle - HispanicHonda Civic
Top Vehicle - Asian Pacific IslanderToyota RAV4
Top Vehicle - Native AmericanChevrolet Silverado*
Top Luxury Vehicle - African AmericanBuick Encore*
Top Luxury Vehicle - HispanicMercedes C-Class
Top Luxury Vehicle - Asian Pacific IslanderLexus RX*
Top Luxury Vehicle - Native AmericanBuick Encore
Growth Leaders by Ethnic Consumer GroupAward Winners
African American Volume Growth LeaderChevrolet Cruze
Hispanic Volume Growth LeaderChevrolet Cruze
Asian Pacific Islander Volume Growth LeaderToyota Highlander
Native American Volume Growth LeaderChevrolet Cruze
Women Volume Growth LeaderChevrolet Cruze
Ethnic Millennial Volume Growth LeaderChevrolet Cruze
New 2017 Award CategoriesAward Winners
Top LGBT VehicleFord F Series
Top LGBT Luxury VehicleBuick Encore
Top Ethnic Cruiser/Touring BikeHarley-Davidson FLHXS
Top Ethnic Sport BikeHonda GROM

Ethnic consumers represented 28% of all US new vehicle registrations in 2017. In the past, ethnic consumer new vehicle volumes grew 400% faster than the rest of the industry. However, 2017 marked the first year that ethnic consumer vehicle volume growth has trailed the industry. The real challenge is what we can do collectively to reverse this current trend.

Marc Bland
Vice President of Diversity and Inclusion, IHS Markit

Ethnic consumers represented 28% of all US new vehicle registrations in 2017. In the past, ethnic consumer new vehicle volumes grew 400% faster than the rest of the industry. However, 2017 marked the first year that ethnic consumer vehicle volume growth has trailed the industry. The real challenge is what we can do collectively to reverse this current trend.

Marc Bland
Vice President of Diversity and Inclusion, IHS Markit

2017 Photo Gallery

Photos by Glenn Triest

Co-creators and Host of the Diversity Volume Leadership Awards

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