2016 IHS Markit Automotive Loyalty Awards

Recognizing automakers for earning customer loyalty

The IHS Markit Automotive Loyalty Awards are the only fact-based awards in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.

The IHS Markit Automotive Loyalty Awards are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

For the 2016 Model year, 34 winners were honored for automotive loyalty and conquest efforts at the Automotive News World Congress held in conjunction with the North American International Auto Show (NAIAS). IHS Markit analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. This year's awards are based on an analysis of more than 17.5 million new vehicle registrations during the 2016 model year, which ran from Oct. 1, 2015 through Sept. 30, 2016.

The following is a complete list of the 2016 Automotive Loyalty Award Winners by category.

2016 Model Year Loyalty Award Winners

Manufacturer and Make Loyalty AwardsAward Winners
Overall Loyalty to ManufacturerGeneral Motors*
Overall Loyalty to MakeFord*
Most Improved Loyalty to MakeTesla*
Highest Conquest PercentageJeep*
Most Improved Conquest PercentageVolvo
Most Improved Super LoyalistsCadillac
Ethnic Market Loyalty to MakeFord
African American Market Loyalty to MakeFord*
Asian Market Loyalty to MakeMercedes-Benz
Hispanic Market Loyalty to MakeToyota*
Segment Model Loyalty AwardsAward Winners
Luxury Compact CUVAcura RDX
Luxury Full-Size SUVMercedes-Benz GLS
Luxury Mid-Size CUVLincoln MKX
Luxury Mid-Size SUVMercedes-Benz G-Class
Luxury Sport CarPorsche 911
Luxury Traditional Compact CarLincoln MKZ
Luxury Traditional Full-Size CarMercedes-Benz S-Class*
Luxury Traditional Mid-Size CarLexus ES*
Luxury Traditional Sub-Compact CarAcura ILX*
Non-Luxury Compact CUVNissan Rogue
Non-Luxury Compact SUVJeep Wrangler*
Non-Luxury Full-Size Three-Quarter To One-Ton PickupFord F-Series
Non-Luxury Full-Size Half-Ton PickupRAM 1500
Non-Luxury Full-Size SUVGMC Yukon Denali XL*
Non-Luxury Mid-Size CUVSubaru Outback*
Non-Luxury Mid-Size PickupToyota Tacoma
Non-Luxury Mid-Size SUVJeep Grand Cherokee*
Non-Luxury Mid-Size VanChrysler Town & Country*
Non-Luxury Sports CarVolkswagen GTI*
Non-Luxury Sport Mid-Size CarDodge Challenger
Non-Luxury Traditional Compact CarChevrolet Volt
Non-Luxury Traditional Full-Size CarNissan Maxima
Non-Luxury Traditional Mid-Size CarHonda Accord
Non-Luxury Traditional Sub-Compact CarSmart Fortwo

*Winner from previous model year award
Source: IHS Markit

2016 Photo Gallery

Photos by Glenn Triest

Filter Sort