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2021 Automotive Loyalty Awards from IHS Markit

2021 Automotive Loyalty Award Winners

Manufacturer and Make Loyalty AwardsAward Winners

Overall Loyalty to Manufacturer

General Motors*

Overall Loyalty to Make

Ford*

African American Market Loyalty to Make

Toyota*

Asian Market Loyalty to Make

Tesla*

Hispanic Market Loyalty to Make

Toyota*

Most Improved Loyalty to Make

Genesis

Overall Loyalty to Dealer

Honda

Highest Conquest Percentage

Tesla*

Highest Alternative Powertrain Loyalty to Make

Tesla*

Most Improved Alternative Powertrain Loyalty to Make

Volkswagen

Segment Model Loyalty AwardsAward Winners

Small Utility

Ford Bronco

Mid-Size Utility

Jeep Grand Cherokee

Full-Size Utility

Ford Expedition*

Mid-Size Pickup

Honda Ridgeline

Light-Duty Pickup

Ram 1500*

Heavy-Duty Pickup

Ram 2500/3500

Van

Toyota Sienna

Sports Car

Dodge Challenger

Small Car

Chevrolet Bolt*

Large Car

Toyota Camry*

Luxury Small Utility

BMW X3

Luxury Mid-Size Utility

Lexus RX*

Luxury Full-Size Utility

Cadillac Escalade

Luxury Sports Car

Chevrolet Corvette*

Luxury Small Car

Acura TLX

Luxury Mid-Size Car

Lexus ES*

Luxury Full-Size Car

Mercedes-Benz S-Class

*Repeat winners from the 2020 awards, although some segment names have been adjusted
Source: IHS Markit

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