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2021 Automotive Loyalty Awards from IHS Markit
2021 Automotive Loyalty Award Winners
| Manufacturer and Make Loyalty Awards | Award Winners |
|---|---|
Overall Loyalty to Manufacturer | General Motors* |
Overall Loyalty to Make | Ford* |
African American Market Loyalty to Make | Toyota* |
Asian Market Loyalty to Make | Tesla* |
Hispanic Market Loyalty to Make | Toyota* |
Most Improved Loyalty to Make | Genesis |
Overall Loyalty to Dealer | Honda |
Highest Conquest Percentage | Tesla* |
Highest Alternative Powertrain Loyalty to Make | Tesla* |
Most Improved Alternative Powertrain Loyalty to Make | Volkswagen |
| Segment Model Loyalty Awards | Award Winners |
|---|---|
Small Utility | Ford Bronco |
Mid-Size Utility | Jeep Grand Cherokee |
Full-Size Utility | Ford Expedition* |
Mid-Size Pickup | Honda Ridgeline |
Light-Duty Pickup | Ram 1500* |
Heavy-Duty Pickup | Ram 2500/3500 |
Van | Toyota Sienna |
Sports Car | Dodge Challenger |
Small Car | Chevrolet Bolt* |
Large Car | Toyota Camry* |
Luxury Small Utility | BMW X3 |
Luxury Mid-Size Utility | Lexus RX* |
Luxury Full-Size Utility | Cadillac Escalade |
Luxury Sports Car | Chevrolet Corvette* |
Luxury Small Car | Acura TLX |
Luxury Mid-Size Car | Lexus ES* |
Luxury Full-Size Car | Mercedes-Benz S-Class |
*Repeat winners from the 2020 awards, although some segment names have been adjusted
Source: IHS Markit