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Customer Logins2020 Automotive Loyalty Awards from S&P Global
Recognizing automakers for earning customer loyalty
The Automotive Loyalty Awards by S&P Global are the only fact-based awards in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.
The Automotive Loyalty Awards by S&P Global are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.
View the 2020 Automotive Loyalty Awards winners
View the 2019 Automotive Loyalty Awards winners
Download the 2018 Automotive Loyalty Awards brochure
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2020 Automotive Loyalty Award Winners
Manufacturer and Make Loyalty Awards | Award Winners |
---|---|
Overall Loyalty to Manufacturer | General Motors* |
Overall Loyalty to Make | Ford* |
African American Market Loyalty to Make | Ford & Toyota |
Asian Market Loyalty to Make | Tesla |
Hispanic Market Loyalty to Make | Toyota |
Most Improved Loyalty to Make | Alfa Romeo |
Highest Conversion of Conquests to Loyalists | Genesis |
Overall Loyalty to Dealer | Lincoln* |
Highest Conquest Percentage | Tesla* |
Highest Alternative Powertrain Loyalty to Make | Tesla |
Segment Model Loyalty Awards | Award Winners |
---|---|
Small Utility | Subaru Forester |
Mid-Size Utility | Subaru Outback |
Full-Size Utility | Ford Expedition |
Mid-Size Pickup | Toyota Tacoma |
Light-Duty Pickup | Ram 1500* |
Heavy-Duty Pickup | Ford F Series |
Van | Chrysler Pacifica* |
Sports Car | Ford Mustang* |
Small Car | Chevrolet Bolt |
Large Car | Toyota Camry |
Luxury Small Utility | Acura RDX |
Luxury Mid-Size Utility | Lexus RX* |
Luxury Full-Size Utility | Land Rover Range Rover* |
Luxury Sports Car | Chevrolet Corvette |
Luxury Small Car | Lincoln MKZ |
Luxury Mid-Size Car | Lexus ES* |
Luxury Full-Size Car | Genesis G90 |
*Repeat winners from the 2019 awards, although some segment names have been adjusted
Source: S&P Global