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2020 Automotive Loyalty Awards from IHS Markit

2020 Automotive Loyalty Award Winners

Manufacturer and Make Loyalty AwardsAward Winners

Overall Loyalty to Manufacturer

General Motors*

Overall Loyalty to Make


African American Market Loyalty to Make

Ford & Toyota

Asian Market Loyalty to Make


Hispanic Market Loyalty to Make


Most Improved Loyalty to Make

Alfa Romeo

Highest Conversion of Conquests to Loyalists


Overall Loyalty to Dealer


Highest Conquest Percentage


Highest Alternative Powertrain Loyalty to Make


Segment Model Loyalty AwardsAward Winners

Small Utility

Subaru Forester

Mid-Size Utility

Subaru Outback

Full-Size Utility

Ford Expedition

Mid-Size Pickup

Toyota Tacoma

Light-Duty Pickup

Ram 1500*

Heavy-Duty Pickup

Ford F Series


Chrysler Pacifica*

Sports Car

Ford Mustang*

Small Car

Chevrolet Bolt

Large Car

Toyota Camry

Luxury Small Utility

Acura RDX

Luxury Mid-Size Utility

Lexus RX*

Luxury Full-Size Utility

Land Rover Range Rover*

Luxury Sports Car

Chevrolet Corvette

Luxury Small Car

Lincoln MKZ

Luxury Mid-Size Car

Lexus ES*

Luxury Full-Size Car

Genesis G90

*Repeat winners from the 2019 awards, although some segment names have been adjusted
Source: IHS Markit

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