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2020 Automotive Loyalty Awards from IHS Markit

2020 Automotive Loyalty Award Winners

Manufacturer and Make Loyalty AwardsAward Winners

Overall Loyalty to Manufacturer

General Motors*

Overall Loyalty to Make

Ford*

African American Market Loyalty to Make

Ford & Toyota

Asian Market Loyalty to Make

Tesla

Hispanic Market Loyalty to Make

Toyota

Most Improved Loyalty to Make

Alfa Romeo

Highest Conversion of Conquests to Loyalists

Genesis

Overall Loyalty to Dealer

Lincoln*

Highest Conquest Percentage

Tesla*

Highest Alternative Powertrain Loyalty to Make

Tesla

Segment Model Loyalty AwardsAward Winners

Small Utility

Subaru Forester

Mid-Size Utility

Subaru Outback

Full-Size Utility

Ford Expedition

Mid-Size Pickup

Toyota Tacoma

Light-Duty Pickup

Ram 1500*

Heavy-Duty Pickup

Ford F Series

Van

Chrysler Pacifica*

Sports Car

Ford Mustang*

Small Car

Chevrolet Bolt

Large Car

Toyota Camry

Luxury Small Utility

Acura RDX

Luxury Mid-Size Utility

Lexus RX*

Luxury Full-Size Utility

Land Rover Range Rover*

Luxury Sports Car

Chevrolet Corvette

Luxury Small Car

Lincoln MKZ

Luxury Mid-Size Car

Lexus ES*

Luxury Full-Size Car

Genesis G90

*Repeat winners from the 2019 awards, although some segment names have been adjusted
Source: IHS Markit

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