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2018 Automotive Loyalty Awards from IHS Markit

2018 Model Year Loyalty Award Winners

Manufacturer and Make Loyalty AwardsAward Winners
Overall Loyalty to ManufacturerGeneral Motors*
Overall Loyalty to MakeFord*
Most Improved Loyalty to MakeTesla
Highest Conquest PercentageJeep*
Most Improved Conquest PercentageTesla
Overall Loyalty to DealerLincoln*
Ethnic Market Loyalty to MakeToyota*
African American Market Loyalty to MakeToyota*
Asian Market Loyalty to MakeToyota*
Hispanic Market Loyalty to MakeToyota*
Segment Model Loyalty AwardsAward Winners
Luxury Compact CUVLincoln MKC*
Luxury Full-Size SUVLincoln Navigator
Luxury Mid-Size CUVLexus RX
Luxury Mid-Size SUVLexus GX
Luxury Sport CarPorsche 911*
Luxury Traditional Compact CarLincoln MKZ*
Luxury Traditional Full-Size CarLexus LS
Luxury Traditional Mid-Size CarLexus ES*
Luxury Traditional Sub-Compact
BMW i3
Compact CUVChevrolet Equinox*
Compact SUVJeep Wrangler*
Full-Size Three-Quarter To One-Ton PickupFord F-Series*
Full-Size Half-Ton PickupRAM 1500*
Full-Size SUVGMC Yukon Denali XL*
Mid-Size CUVSubaru Outback*
Mid-Size PickupToyota Tacoma
Mid-Size SUVJeep Grand Cherokee*
Mid-Size VanHonda Odyssey*
Sport CarVW GTI*
Mid-Size Sport CarFord Mustang
Traditional Compact CarHonda Civic
Traditional Full-Size CarToyota Avalon
Traditional Mid-Size CarToyota Camry
Traditional Sub-Compact CarMini Countryman*

*Winner from previous model year award
Source: IHS Markit

2018 Photo Gallery

Photos by Glenn Triest

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