New product introductions risk lost revenue and market share without processes to effectively collaborate and share information
Engineering organizations are under relentless pressure to speed lifecycle times, while also reducing development costs. Given the tremendous effort and resources that a new product launch requires, product launch delays can cost an organization a significant percentage of its return on investment.
Read this article and learn about:
- The consequences of selling at peak
- The impact on profitability, shareholder value and market opportunities
- How to maximize market potential
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