Loyalty Analytics Solutions

Build, measure and improve vehicle owner loyalty

Which models and makes are pulling away your customers? Whom should you target with your conquest campaigns?

Automotive dealers, financial institutions, product/marketing managers and OEM corporate/field staff use these tools for:

  • Market research: Understand which customers are returning to market, repurchasing or defecting
  • Field alignment: Implement dealer loyalty incentive programs, defection roadblocks and conquest strategies
  • Sales planning: Determine realistic sales targets and track dealer performance
  • Product planning: Promote winning vehicle models, characteristics and market segments
  • Competitive analysis: Benchmark competitors and understand defection risk and reasons
  • Marketing: Craft tailored messaging for loyalty and conquest audiences

Learn how loyalty insights can be transformed into actionable audiences

Request a live demo of our Loyalty Analytics Solutions

To receive a live demo of our IHS Markit Loyalty Analytics solutions, please fill out the form below.

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