US Auto Market Insights

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Our August 2021 report on the US Market focuses on hybrid technology as a bridge to full electrification.

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Hybrid: Bridge to Electrification – August 2021

As the industry moves towards electrification, there are nearly as many strategies to meet CAFE standards as there are automotive brands. One strategy that is being employed rather successfully is using hybrid technology as a bridge to full electrification. Previously, hybrid volume CYTD was at its highest in 2014, with 190,291 units. It had been falling ever since, down to 149,796 units in 2019. CYTD 2021 hybrid volume is nearly double 2014 volume, with 371,896 units, and is at 6% share of the industry (Fig. 1), the highest it has ever been in the last 10 years. It is also more than double the share of EV.

The August 2021 Automotive Advisory Insights from IHS Markit focuses on hybrid technology as a bridge to full electrification. Read the full whitepaper to learn about IHS Markit's forecast for hybrid, top hybrid brands, buyers and more.

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